icould research has shown that young people are turning to their parents for inspiration ahead of celebrities. As almost half of the 1000 16 to 24 year olds polled (49 per cent) admit they are even more worried about getting a job compared to this time last year - 8 in 10 (81 per cent) claim that Mum and Dad are better role models than glamorous pop stars, TV presenters and celebrity entrepreneurs.
Mother's footsteps
Almost half of young people polled (44 per cent) consider their mother to be the greatest role model when it comes to career inspiration, closely followed by their father (37 per cent). British entrepreneur, Sir Alan Sugar came third in a list of role models, with 25 per cent of votes, just ahead of President Barack Obama (24 per cent) and grandparents, who were polled as the best role models for almost a quarter of youngsters (22 per cent).
David Arnold, director of icould.com, commented: "We commissioned this research to discover how young people are feeling about their careers and future job prospects. It's fascinating to see that they are looking towards their parents for guidance and career advice and value professions in education and medicine the highest. This is counter-intuitive to what we are led to believe - that youngsters these days only dream of being reality TV stars."